Hi everyone, Daniel Battaglia here, founder of Parking Made Easy. I’m thrilled to share a bit about how we reached a major milestone: millions of website users. It wasn’t an easy road, but I’d like to share two key strategies that helped us boost our brand awareness and drive online traffic. I hope these tips are useful, whether you’re a startup founder yourself or simply interested in how a bit of strategic thinking can make a big difference.
1. Reaching Out Directly to Journalists:When it comes to media coverage, I found that a personal approach works best. Rather than sending out generic press releases, I prefer to research journalists who cover topics relevant to Parking Made Easy. I look at what they’ve written before and pitch them personalized stories that align with their interests and expertise.
The trick is to tailor each pitch to the individual journalist. I make sure my messages are concise, engaging, and informative, providing just enough detail to spark their interest. If you’re pitching to the media, remember that journalists receive countless pitches every day, so standing out is essential. A tailored approach shows you’re paying attention and can lead to better results than a mass-distributed press release ever could. Some more related ideas can be found in my blog about winning arguments.
2. Optimising and Updating Website Content:As a tech-driven platform, Parking Made Easy relies heavily on organic traffic, so effective SEO is crucial for us. I ensure our website content is optimised with relevant keywords, descriptive meta-tags, and alt attributes for images, all of which contribute to better search engine visibility.
But it’s not just about keywords. I’ve also focused on building backlinks from credible sources, which has helped our site rank higher in search results. In addition to that, I keep our website content fresh by regularly updating it. Google loves new content, so making sure we stay current is a priority. Updating your site not only helps with SEO but also ensures that users get the latest information on our services and offerings.
Looking Ahead:With our user base continuing to grow, I’m excited about the future. We have plans to expand Parking Made Easy into new areas and even into international markets. There’s so much more potential to make parking easier and more affordable for people everywhere, and I’m eager to take this startup journey to the next level.
Final Thoughts:Reaching millions of website users is a great achievement, but it wouldn’t have been possible without focusing on what works. By directly contacting journalists and optimising our website content, we’ve managed to significantly boost our online presence and brand awareness. If you’re working on your own startup, I hope these strategies can help you too. Thanks for reading, and if you’d like to learn more about Parking Made Easy, feel free to explore our website!
